For Fucking’s Sake is a text service that offers free discreet condom delivery service straight to user’s homes. A text reminder prompts users to reorder.
Utilising this entry point, the text service then asks users if they’d like to include STI kits with their condom delivery.
The bold, prominent packaging creates a memorable brand, making sure that even the quietest kid in the classroom knows where they can get free condoms.
Inspired by the insight that friends give friends condoms, stickers with details of how to access the service turn each condom into a promotion tool.
Uniquely, the STI kits come in packs of two, reflecting the behavioural observation that some people like to visit the clinic with a friend or partner.